Articles

  • Kotler, Philip and Kotler Milton. 2013. The Global Economy of Cities. Cambridge Marketing Review.(6)
Reprinted in:
Perspectives in Marketing Management: Readings, edited by Frederick D. Sturdivant, vol. 33, Scott-Foresman, 1971.
Marketing and the Social Environment: A Readings Text, edited by Leonard L. Berry and James S. Hensel, vol. 33, Petrocelli Books, 1973.
Marketing in Private and Public Nonprofit Organizations: Perspectives and Illustrations, edited by Ralph M. Gaedeke, vol. 33, Goodyear, 1977.
Readings in Public and Nonprofit Marketing, edited by Christopher H. Lovelock and Charles B. Weinberg, vol. 33, Scientific Press, 1978.
  • Kotler, Philip. 1969. Coping with the Complexities of Marketing. Conference Board Record.: 53-59.
  • Kotler, Philip. 1968. Mathematical Models of Individual Buyer Behavior. Behavioral Science. 13(4): 274-287.
  • Kotler, Philip. 1967. Operations Research in Marketing. Harvard Business Review. 45(1): 30-188.
Reprinted in:
Handbook of Operations Research, Chapter 3, Section 1, Vol 2, vol. 45, New York: Van Nostrand Reinhold Company, 1978.
  • Kotler, Philip. 1966. A Guide to Long-Range Product-Market Planning. Journal of the Belgian National Productivity Center.: 13-24.
  • Kotler, Philip. 1966. A Design for the Firm’s Marketing Nerve Center. Business Horizons. 9(3): 63-74.
  • Kotler, Philip. 1965. Profits and the Marketing Concept. Journal of the Belgian National Productivity Center.: 1-16.
  • Kotler, Philip. 1965. Diagnosing the Market Takeover. Harvard Business Review. 43(6): 70-72.
  • Kotler, Philip. 1965. Behavior Models for Analyzing Buyers. Journal of Marketing. 29(4): 37-45.
  • Kotler, Philip. 1965. Phasing Out Weak Products. Harvard Business Review. 43(2): 107-118.
  • Kotler, Philip. 1965. The Competitive Marketing Simulator — A New Management Tool. California Management Review. 7(3): 49-60.
  • Kotler, Philip. 1964. Toward and Explicit Model for Media Selection. Journal of Advertising Research. 4(1): 43-49.
  • Kotler, Philip. 1964. Marketing Mix Decisions for New Products. Journal of Marketing Research. 1(1): 43-49.
  • Kotler, Philip. 1963. The Use of Mathematical Models in Marketing. Journal of Marketing. 27(4): 31-41.
  • Kotler, Philip. 1962. Elements in a Theory of Growth Stock Valuation. Financial Analysts Journal.: 3-10.