Books

philkotlerbooks

Kotler, Philip. 2017. My Adventures in Marketing: The Autobiography of Philip Kotler. IDEA BITE PRESS.

Kotler, Philip. 2016. Democracy in Decline: Rebuilding its Future. SAGE Publications Ltd.

Kotler, Philip. 2015. Confronting Capitalism: Real Solutions for a Troubled Economic System. AMACOM.

Kotler, Philip and Milton Kotler. 2015. Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities. Wiley.

Kotler, Philip and Milton Kotler. 2013. Market Your Way to Growth: Eight Ways to Win. Hoboken, NJ: John Wiley and Sons, Inc..

Kotler, Philip, David Hessekiel and Nancy Lee. 2012. Good Works! Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line. New York: John Wiley & Sons.

Kotler, Philip, Kevin Keller and Hamed M. Shamma. 2012. Marketing Management (Arab World Edition). Upper Saddle River, : Pearson Higher Education.

Kotler, Philip and Francoise Maon. 2012. A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation. London, UK: Gower.

Kotler, Philip and FernandoTriasde Bes. 2012. Winning at Innovation: The A to F Model. New York: Palgrave McMillan.

Kotler, Philip, Nancy Lee, Doug McKenzie-Mohr and P. Wesley Schultz. 2012. Social Marketing to Protect the Environment: What Works. Thousand Oaks, CA: Sage.

Cheng, Hong, Philip Kotler and Nancy Lee. 2011. Social Marketing for Public Health: Global Trends and Success Stories. Sudbury: MA: Jones and Bartlett.

Kotler, Philip and Waldermar Pfoertsch. 2011. Ingredient Branding: Making the Invisible Visible. New York: NY: Springer.

Kotler, Philip, Roland Berger and Nils Bickhoff. 2010. The Quintessence of Strategic Management. New York: NY: Springer.

Kotler, Philip, Hermawan Kartajaya and Iwan Setiawan. 2010. Marketing 3.0: From Products to Customers to the Human Spirit. Hoboken: NJ: John Wiley and Sons, Inc..

Wrenn, Bruce, Philip Kotler and Norman Shawchuck. 2010. Building Strong Congregations. Hagerstown, MD: Autumn House Publishing.

Kotler, Philip and John A Caslione. 2009. Chaotics: The Business of Managing and Marketing in the Age or Turbulence. New York: NY: AMACOM.

Kotler, Philip and Nancy Lee. 2009. Up and Out of Poverty: The Social Marketing Solution. Philadelphia, PA: Wharton School Publishing.

Kotler, Philip, Joel Shalowitz and Robert Stevens. 2008. Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health Care System. Indianapolis, IN: Jossey-Bass.

Kotler, Philip and Nancy Lee. 2007. Marketing in a Public Sector: A Roadmap for Improved Performance. Prentice-Hall/Financial Times.

Rein, Irving and Philip Kotler. 2006. High Visibility: Transforming your Personal and Professional Brand. McGraw-Hill, 3rd Edition.

Rein, Irving and Philip Kotler. 2006. The Elusive Fan: Reinventing Sports in a Crowded Marketplace. McGraw-Hill.

Kotler, Philip and Waldermar Pfoertsch. 2006. B2B Brand Management. New York, NY: Springer.

Kotler, Philip. 2005. According to Kotler: The World’s Foremost Authority on Marketing Answers All Your Questions. New York, NY: AMACOM.

Abstract
Kotler, Philip and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.

Abstract
Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition.

Faculty publication
Kotler, Philip, Donald Haider, Irving Rein and David Gertner. 2004. Marketing Places Latin America. Makron and Paidos.

Kotler, Philip, David Young and Hermawan Kartjaya. 2004. Attracting Investors: A Marketing Approach to Finding Funds for Your Business. John Wiley & Sons.

Kotler, Philip. 2004. Ten Deadly Marketing Sins. Hoboken, NJ: John Wiley & Sons.

Simon, Francoise and Philip Kotler. 2003. Marketing Global Biobrands: Taking Biotechnology to Market. The Free Press.

Kotler, Philip, Hermawan Kartjaya, HooiDen Hua and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Prentice-Hall.

Kotler, Philip. 2003. Marketing Insights A to Z: 80 Concepts Every Manager Need to Know. New York, NY: Wiley.

Kotler, Philip and FernandoTriasde Bes. 2003. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. John Wiley & Sons.

Andreasen, Alan and Philip Kotler. 2002. Strategic Marketing for Nonprofit Organizations. Prentice Hall, 6th edition.

Kotler, Philip. 2002. Marketing Management: Analysis, Planning, Implementation and Control. NJ: Prentice Hall.

Armstrong, Gary and Philip Kotler. 2002. Principles of Marketing. Prentice Hall, 9th edition.
Link

Kotler, Philip, Nancy Lee and Eduardo Roberto. 2002. Social Marketing: Improving the Quality of Life. SAGE Publications.

Kotler, Philip, Paul N Bloom and Tom Hayes. 2002. Marketing Professional Services. Englewood Cliffs, NJ: Prentice Hall.

Kotler, Philip. 2001. A Framework for Marketing Management. Prentice Hall.

Kotler, Philip, MichaelAllen Hamlin, Irving Rein and Donald Haider. 2001. Marketing Asian Places. John Wiley & Sons.
Link

Kartajaya, Hermawan and Philip Kotler. 2000. Repositioning Asia: From Bubble to Sustainable Economy. Wiley.

Kotler, Philip, Christer Asplund, Irving Rein and Donald Haider. 1999. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe. Financial Times Management.

Kotler, Philip. 1999. Kotler on Marketing: How to Create, Win, and Dominate Markets. New York, NY: Free Press.

Kotler, Neil G. and Philip Kotler. 1998. Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass.
Link

Kotler, Philip and Suvit Maesincee. 1997. The Marketing of Nations: A Strategic Approach to Building National Wealth. New York: The Free Press.

Kotler, Philip. 1997. Standing Room Only: Strategies for Marketing the Performing Arts. Boston: Harvard Business School Press.

Kotler, Philip. 1996. Marketing for Hospitality and Tourism. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip, SweeHoon Ang and SiewMeng Leong. 1996. Marketing Management – An Asian Perspective. Prentice-Hall.

Kotler, Philip, Veronica Wong and Gary Armstrong. 1996. Principles of Marketing – European Edition. Prentice-Hall.

Kotler, Philip, Donald Haider and Irving Rein. 1993. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States, and Nations. New York: The Free Press.

Kotler, Philip. 1992. Marketing for Congregations: Choosing to Serve People More Effectively. Nashville, TN: Abingdon Press.

Rein, Irving and Philip Kotler. 1987. High Visibility: The Making and Marketing of Professionals into Celebrities. New York: Dodd, Mead & Co..

Kotler, Philip. 1987. Marketing — An Introduction. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1985. The New Competition: What Theory Z Didn’t Talk About — Marketing. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1985. Marketing for Health Care Organization. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1984. Marketing Essentials. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip and Alan Andreasen. 1975. Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1972. Simulation in the Social and Administrative Sciences. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1972. Readings in Marketing Management. Englewood Cliffs, NJ: Prentice-Hall.

Kotler, Philip. 1971. Marketing Decision Making: A Model Building Approach. New York: Holt, Rinehart & Winston.