The Philip Kotler Presidential Award

The World Marketing Summit (WMS) recently presented India’s Prime Minister Narendra Modi with the first Philip Kotler Presidential Leadership Award.  The concept underlying the award is to honor a major public leader who has given new life to democracy and economic growth in that nation.   Read all about it on my blog >>

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My Adventures in Marketing: The Autobiography of Philip Kotler

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  Marketing is about identifying and meeting human and social needs.  One of the shortest definitions of marketing is “meeting needs profitably.”  The American Marketing Association offers the following definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at […]

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The Relationship between Marketing and Capitalism

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  People often ask me: “You are known as a marketing guru. Yet you just published a book called Confronting Capitalism. How is it that a marketing expert is writing about Capitalism?” I usually give two answers. First, I am a Ph.D. economist and I have spent many years studying how markets and marketing works. Marketing is […]

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