Brand Activism: From Purpose to Action

bookcover

Christian Sarkar and I have just published Brand Activism: From Purpose to Action (IDEA BITE PRESS, November 2018)

“Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with their brands.”Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

 

 

 

 

 

 

 

 

AVAILABLE IN THE FOLLOWING COUNTRIES:

US UK DE FR ES IT NL JP BR CA MX AU IN

The authors hope you find the book useful.

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