My Adventures in Marketing: The Autobiography of Philip Kotler

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My autobiography is now available in paperback on Amazon.  The book covers:

  • new ideas on marketing science and practice
  • views on the future of marketing and retailing
  • views on place marketing, person marketing, idea and cause marketing
  • encounters with museums, art collectors, and the performing arts
  • concerns about the growing threats to Capitalism and Democracy
  • proposals for reducing poverty, corruption and income inequality
  • international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico
  • life in Chicago, Chautauqua and Longboat Key, Fl.
  • meeting Nancy and raising our wonderful children and grandchildren
  • adventures at the University of Chicago, M.I.T., Harvard and Northwestern

“There’s only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” – Tom Peters, author of “In Search of Excellence”

“What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’s ideas are endlessly interesting, relevant, and ahead of the times.” – Al Ries, author of “The Fall of Advertising and the Rise of PR”

“Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world-and through his writing, he can shape your mind, too.” – Jim Collins, author of “Good to Great”

 

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