My Adventures in Marketing: The Autobiography of Philip Kotler
My autobiography is now available in paperback on Amazon. The book covers: new ideas on marketing science and practice views on the future of marketing and retailing views on place marketing, person marketing, idea and cause marketing encounters with museums, art collectors, and the performing arts concerns about the growing threats to Capitalism and […]
The Relationship between Marketing and Capitalism
People often ask me: “You are known as a marketing guru. Yet you just published a book called Confronting Capitalism. How is it that a marketing expert is writing about Capitalism?” I usually give two answers. First, I am a Ph.D. economist and I have spent many years studying how markets and marketing works. Marketing is […]