Brand Activism: From Purpose to Action
Christian Sarkar and I have just published Brand Activism: From Purpose to Action (IDEA BITE PRESS, November 2018) “Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with […]
My Adventures in Marketing: The Autobiography of Philip Kotler
Marketing is about identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at […]
The Relationship between Marketing and Capitalism
People often ask me: “You are known as a marketing guru. Yet you just published a book called Confronting Capitalism. How is it that a marketing expert is writing about Capitalism?” I usually give two answers. First, I am a Ph.D. economist and I have spent many years studying how markets and marketing works. Marketing is […]